Tipping Point Marketing Strate.. oops!
I am at Border’s Café in Fairfax, VA, and watching the coffee counter. There teeters a small sign, encased in plastic, resting on a plastic base. Every third customer bumps this sign and knocks it over, causing a small fuss. This is pure accident on the part of the coffee shop management, to have encased their sign in such a precarious display, because it has thereby received vastly more attention than a sign resting behaving itself. A placid sign would receive much less attention, but even a sign with flashing lights or a siren would garner less benevolent attention. If the manager seeks to promote any particular piece of information, placing it in a teetering sign is an excellent strategy.
Comments
One Response to “Tipping Point Marketing Strate.. oops!”
Dude… I lawled. I can has funnies?
reply to this comment